Overview
Missed calls often mean missed revenue. To close this gap, we’ve launched Missed Call WhatsApp Back — a simple, built-in way to automatically follow up with customers on WhatsApp when a business misses a call.
Instead of relying on complex workflows or SMS-only responses, businesses can now instantly acknowledge missed calls on WhatsApp, where customers are far more likely to read and respond.
Summary
With Missed Call WhatsApp Back, your business automatically sends a WhatsApp message to customers when a call goes unanswered. This ensures every missed call still turns into a conversation — without any workflows, manual follow-ups, or additional setup.
What’s New
  1. ✅ Automatic WhatsApp follow-up on missed calls When enabled, a WhatsApp message is automatically sent to the caller as soon as a call is missed.
  2. ✅ New setting added A new toggle is now available under:
Settings → Phone System → Voice → Missed Call Text Back.
From here, businesses can enable WhatsApp follow-ups with a single click.
  1. ✅ Pre-approved WhatsApp template (ready to use)
The feature comes with a pre-filled, approved WhatsApp template:
“Hi this is {{location.name}}, I saw that we just missed your call. How can I help?”
This means you can go live immediately — no waiting for template approvals.
✏️ Fully customizable message
Businesses can customize the message to match their brand and use case, including support for personalization variables such as:
Note: Customization is done directly within the Missed Call WhatsApp Back setting, not from the WhatsApp → Templates page.
📱 Sent from your default WhatsApp number
The WhatsApp message is always sent from your default WhatsApp number, ensuring a consistent and trusted customer experience.
🔁 Works alongside existing workflows
This feature works in addition to any workflows you’ve already configured for missed calls.
If you’re using workflows to send WhatsApp messages or trigger automations, they will continue to run as expected.
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Overview
Files shared on WhatsApp—such as photos, videos, PDFs, and documents—are often critical to customer conversations. Until now, these files could disappear automatically due to WhatsApp’s built-in limitations.
With this release, WhatsApp media inside the CRM is now reliable, long-lasting, and easy to manage. We’ve introduced two related improvements that ensure important WhatsApp files are never lost and can be stored alongside your customer records.
What’s New
  • WhatsApp Media Is Now Retained for 1 Year
  • All WhatsApp media is now automatically stored in the CRM for up to 1 year, including:
  • Inbound media (files sent by customers to your business)
  • Outbound media (files sent by your business to customers)
This works by default—no setup required.